The Brief
Envirotecture approached Harvey to refine how they communicate their identity, work, and values to a broader, like-minded audience. The main objective was to refresh their website, effectively conveying their high-quality, science-driven approach, as well as future-proofing their digital presence with a timeless visual design and practical marketing templates.
The Solution
We started by working with Envirotecture to figure out their brand strategy and visual identity refresh. This helped inform the design and builf of the new website, where we collaborated on content to clearly show off their unique value and all the different services they offer. To keep their brand looking consistent everywhere, we also created design templates, like letterheads, reports, presentation decks, and email newsletters.
The Impact
The refreshed brand and website significantly enhanced Envirotecture's communication, clearly articulating their value, and what differentiates them from competitors. User engagement on the new website increased by 115% within the first 30 days, alongside a dramatic reduction in SEO errors and a 60-70% improvement in load speed. The new, easy-to-use marketing templates seamlessly integrate with their existing software, empowering their outreach.
Refreshed website home page
Dots on top right indicate accessible colour combinations for each background
Highlights
Refreshing the Envirotecture visual brand
Envirotecture's tired brand needed a refresh to reflect a recent merger, aiming for a more regenerative and timeless look & feel. They sought a human-focused, earthy, genuine, and visual brand that felt clean, contemporary, and distinctly Australian, while avoiding corporate or overly gendered aesthetics. The solution simplified the existing logo and gave its insignia a new, sketched appearance. We then delivered a clean graphic language, featuring a colour palette inspired by nature and biophilic design, with names like 'Eucalyptus' and 'Dark Jarrah'. This visual foundation was enhanced by client-supplied hand-drawn sketches, adding a touch of warmth. To evoke an architectural feel, we integrated grids and simple shapes, complemented by legible Google Fonts chosen for their functionality and G Suite compatibility: 'Trykker' for headings and 'Public Sans' for body text.
Project sketches: Berowra Heights and Biophilic Bungalow
Social media templates
Website mobile
A word from the client
“Our team is incredibly proud of the new brand and website. We even saw our first lead come through the new form process, which was exciting! Harvey's organisation and Rachel's content expertise shone through. They understood our vision, maintaining our core identity while progressing the brand. We love the visual brand and the site's quality, from design to how it’s built, is outstanding and reflects a truly collaborative effort. A high-quality site built by a team that never cut corners."
– Talina Edwards & Andy Marlow
