The start
KOSI (Kokonut Pacific Solomon Islands) improves Solomon Islands livelihoods by investing in local production of premium grade virgin coconut oil and coconut products. They saw an opportunity to launch the first home grown, locally manufactured drinking chocolate in the Solomon Islands. Taking on popular imported products like Nestle and Milo, their goal was to offer a quality alternative that fuelled both the Solomon Islands local community and economy.
The middle
Working in collaboration with KOSI and their audience, we refined brand messaging, explored and executed packaging designs, conducted in-market customer research in the Solomon Islands on flavour preferences and packaging, and refreshed the KOSI visual identity.
Highlights
The end
Decisions were made on product (flavour) and packaging design as a direct result from the in-market user testing and now the stage is set for a successful introduction of KOSI Drinking Chocolate, and we’re excited to embark on this journey together.
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