What to consider when designing an accessible website

Senior designer Celine shares key considerations for designing an accessible website - what she wished she learnt at design school.

Picture of CPSN Website

Brand and website design considerations for accessibility.

“A summary of all of the things around accessible website design that I wish I was taught at school” - Celine Tan

Recently a client of ours at CPSN (Cerebral Palsy Support Network) offered us some great advice and resources on designing for accessibility. Some things we knew and were already doing, but we learnt a lot of additional accessibility features to make our website and designs more accessible. 

Here are the key takeaways

Fonts:

  • Use bold sparingly for emphasis.
  • Avoid italic and underline for better readability.
  • Stick to left-aligned or centred text.
  • Avoid all caps
  • Use sans serif font
  • Use a minimum of size 12-14. Resource here.

Language & Visuals:

  • Use simple language. Avoid jargon and complex words. Resource here.
  • Include visuals to help explain your message. For example, symbols next to text on buttons.

Colour:

  • Don't rely only on colour: Add symbols or text for clarity.
  • Ensure good contrast between text and background. We like to use Colour Contrast. Checker to check the contrast between different colour combinations against WCAG (Web Content Accessibility Guidelines) standards.
Colour Contrast Checker Tool

Layout & Structure

  • Consistent Structure: Maintain a consistent layout across pages, making it easier for users to anticipate navigation patterns.
  • Avoid Time Limits: Avoid automatic page changes or time limits, as some users may need extra time to read or interact.
  • Linear Flow: Layouts should be logical, making it easy for a tab-friendly sequence.
  • Minimise Clutter: Focus on key elements and consistent design language.
  • Group Related Content: Visually group related content together using boxes or background colour, making it easier for users to navigate and understand the page structure.
  • Collapsible Sections: For long pages, offer collapsible sections so users can tab through key headers without navigating through all content. Make sure these sections are easy to open and close using the keyboard.
  • Avoid Complex Animations: Keep interaction patterns straightforward to accommodate various physical abilities.
  • Dropdown Alternatives: Consider offering alternatives to complex dropdowns, such as radio buttons, to make choices more accessible.
Resource: Accessible Communication: The Basics - National Disability Practitioners

What we found interesting

Remove the Accessibility Plugin

Advice from our clients and friends at CPSN which surprised us: 

"Probably the #1 I think we need to get rid of is the accessible plugin - not immediately as something is better than nothing but there is just overwhelming evidence that they do more harm than good.  In my personal experience with it, I clicked it and immediately got taken to an advertisement."  - Kellie, CPSN

Example doing it well - Neve 

Neve is a safe and accessible space for feminine-identifying and non-binary people. It is for people with disability to explore shared experiences. It’s a great example of accessibility for intersectional and diverse cohorts with easy-read & plain version options of the website.

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No items found.
22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Chaulk
Client Fabric
Clockwork Films
Common Ground
Compass Studio
Cyclion
Dog & Bone
Evee
Farm My School
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE

No items found.
No items found.
22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Chaulk
Client Fabric
Clockwork Films
Common Ground
Compass Studio
Cyclion
Dog & Bone
Evee
Farm My School
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE

Targets

Results

Clients | Help conscious business grow

No destructive clients. Revenue breakdown: 15% Good, 60% Great, 25% Amazing (Here’s what the classifications mean)

🟢
  • No destructive clients.
  • Revenue breakdown: 10% Good, 66% Great, 25% Amazing

Client survey metrics

  • 3 /5 value for money
  • 8 / 10 likely to recommend
🟢
  • 3.4 / 5 value for money
  • 8.8 / 10 likely to recommend

Maintain current revenue

🟠
  • Revenue down 16% YoY

Team | Be the best versions of us

  • All staff spend 70%+ of their time on clients
🟢
  • Spent 71% of our time on clients (over by only 76 hours).
  • Regular, honest check-ins about how we feel
🟢
  • Stand ups, development sessions, watercooler chats, impact updates and more.
  • Targeted and clear personal growth, if we are better our clients will be
🟢
  • Lots of on-the-tools growth, structured learning through weekly Lunch ‘n Learns and Intro to Programming at RMIT.
  • Improve and increase capability across team
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  • Elevated our tool nerd level. See here.
  • Expanding output skills: Market research, Web design, strategy & development, video editing, and automation strategy.
  • 9 day fortnights, with option for 4 day weeks
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  • 40% work 9 day fortnights, 40% part-time hours, 20% standard working hours.

Community | Lift the communities we’re part of

  • Protest and boycott important issues (Australia Day, Melbourne Cup)
🟢
  • Buy with intention from local and discriminated groups
🟢
  • We continue to be intentional about our suppliers as outlined in our policy and report the details in the Community chapter of our report. We took it one step further this year with a public call to pledge to audit suppliers in this campaign www.supplier-impact.com
  • Invest $20k in impact businesses plus $20k of 100% pro bono time
🟠
  • We delivered some pro bono time but dropped the ball and had no official measurements in place. We also did not invest $20k in impact businesses because of the reduced revenue with Becky on maternity leave.
  • Sarah personally donated her photography equipment valued at around $7,500 to empower a content and brand producer in the Solomon Islands.
  • Have a RAP, engaged stakeholders and implemented more change
🔴
  • Due to competing priorities and limited time (no lack in desire) we de-prioritised our Reconciliation Action Plan as we want to do it meaningfully and have the capacity to follow through. However, we took a few first steps outlined here.

Environment | Crank up the action on climate and environment

  • Be climate positive at work and at home
🟠
  • We don’t track our CO2 emissions, rather we take a much more general and high emissions view. However, this year, we didn’t donate to the environment (see above) so we can’t say we countered our CO2.
  • Donate 5% to the environment
🔴
  • We fell short here, we didn't make the donation. More details here.
  • Re-use, recycle and manage dangerous waste
🟢
  • We continue to implement our hazardous waste policy and are on a continuous learning and improvement journey.
  • We repair damaged hardware and minimise purchasing of new equipment.
  • Personally we're all Facebook Marketplace fans.
  • Advocate for climate change / inspire sustainable living
🟢

Governance | Operate fairly and squarely as an impact business

  • Maintain current ownership and governance
🟢
  • Harvey is 100% owned by the Smallchua Family Trust and Rebecca Smallchua is our sole Director.
  • Share templates, documents, insight into business for good
🟠
  • We haven’t actively done this publicly, but when people have asked, we have shared. And we’re sharing a series of things as part of this impact report.
  • Re-use, recycle and manage dangerous waste
🟢
  • We continue to implement our hazardous waste policy and are on a continuous learning and improvement journey.
  • We repair damaged hardware and minimise purchasing of new equipment.
  • Personally we're all Facebook Marketplace fans.
  • Maintain B Corp score from 134.1 with workers included
🟢
  • We applied for our B Corp re-certification at the end of this financial year and are pleased to report we achieved the same score (to the decimal point). Wild!
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