Report #2

Goals

Now that we’re a B Corp, we want to utilise the B Corp framework to help Harvey grow and thrive in a way that helps our planet and the people who inhabit it. As such, we’ve mapped our 2021 goals against the five pillars of B Corp assessment.

No items found.
Harvey founders Becky and Simon

Our goals for 2021

Now that we’re a B Corp, we want to utilise the B Corp framework to help Harvey grow and thrive in a way that helps our planet and the people who inhabit it. As such, we’ve mapped our 2021 goals against the five pillars of B Corp assessment.

Team | Enable everyone to be their best

- All staff spend 90%+ of their time on clients
- Regular, honest check-ins about how we feel
- Prioritise our own growth; if we are better, our clients will be too
- Flexible work, inc 4 days/week option for everyone

Community | Enrich the community where we operate

- Protest and boycott important issues (Australia Day, Melbourne Cup)
- Buy with intention from local and discriminated groups
- Invest $20k in impact businesses plus $20k of time

Environment | Regenerate the environment

- Be climate positive at work and at home
- Donate 5% to the environment
- Re-use, recycle and manage dangerous waste
- Advocate for climate change / inspire sustainable living

Clients | Help conscious business grow

- No destructive clients. Revenue 20% Good (Max). 20% Amazing.
- 3+ value for money. Average 8+ would recommend
- 40% of clients return in following 12 months
- Maintain current revenue

Governance | Open, fair and efficient operations

- Maintain current ownership
- Share templates, documents, insight into business for good
- Improve B Corp score from 134.1 to 135

Yeah… that should be enough to keep us busy!

End note: The power of good business

In early 2020, Simon moderated a panel at Melbourne’s Pause Fest featuring Lily Dempster (CEO of One Small Step), Shannon Bourke (environmental and social initiatives manager at Patagonia) and Ben Jeffreys (chief of ATEC Biodigesters). The theme of the panel was that ethical, sustainable and regenerative business models don’t have to come at the expense of profit. If anything, the opposite is true.

For us, that’s really important to consider. It’s by being profitable that we’re able to make our donations to Greening Australia and other partners, and it’s why we’re able to offer our services and expertise pro bono and run our academy. While our capitalist systems are a long, long way from perfect, we believe there are ways of harnessing that system to be of greater benefit to the planet and our communities. And the more people we can encourage to do it with us, the better off we’ll all be in the long run.

So, what’s the point of all this? In short, we think it’s important to recognise the opportunities that our current system provides to us. Sure, we could’ve set up an NGO and relied on donations or government funding to support the kind of work we want to do. But by setting up a for-profit business, we’re able to make an impact both through our work and by donating to and supporting causes we believe in. That’s the power of good business.

If you have any questions about anything we’ve mentioned in this report, or would like to talk to us for tips or advice on setting up your own for-purpose business, you can get in touch with us at the email address below. Thanks so much for taking the time to dig into this report. We look forward to seeing you again next year!

Becky and Simon Smallchua x

The six areas of this report

Let’s take a look back at the year that was (before wrapping up with some of our goals and intention-setting for 2021).

This is a pretty long article, so we've created an executive summary version here, including a summary of each section.

To keep things simple, we’ve broken this report up into six parts, that speak to six areas that were particularly important to us this past year:

Part 1: Mission

Part 2: Governance and team

Part 3: Community good

Part 4: Environment

Part 5: Our clients

Part 6: Our goals for 2021

No items found.
22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Chaulk
Client Fabric
Clockwork Films
Common Ground
Compass Studio
Cyclion
Dog & Bone
Evee
Farm My School
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE
No items found.
22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Chaulk
Client Fabric
Clockwork Films
Common Ground
Compass Studio
Cyclion
Dog & Bone
Evee
Farm My School
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE

No items found.
No items found.
22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Chaulk
Client Fabric
Clockwork Films
Common Ground
Compass Studio
Cyclion
Dog & Bone
Evee
Farm My School
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE

Targets

Results

Clients | Help conscious business grow

No destructive clients. Revenue breakdown: 15% Good, 60% Great, 25% Amazing (Here’s what the classifications mean)

🟢
  • No destructive clients.
  • Revenue breakdown: 10% Good, 66% Great, 25% Amazing

Client survey metrics

  • 3 /5 value for money
  • 8 / 10 likely to recommend
🟢
  • 3.4 / 5 value for money
  • 8.8 / 10 likely to recommend

Maintain current revenue

🟠
  • Revenue down 16% YoY

Team | Be the best versions of us

  • All staff spend 70%+ of their time on clients
🟢
  • Spent 71% of our time on clients (over by only 76 hours).
  • Regular, honest check-ins about how we feel
🟢
  • Stand ups, development sessions, watercooler chats, impact updates and more.
  • Targeted and clear personal growth, if we are better our clients will be
🟢
  • Lots of on-the-tools growth, structured learning through weekly Lunch ‘n Learns and Intro to Programming at RMIT.
  • Improve and increase capability across team
🟢
  • Elevated our tool nerd level. See here.
  • Expanding output skills: Market research, Web design, strategy & development, video editing, and automation strategy.
  • 9 day fortnights, with option for 4 day weeks
🟠
  • 40% work 9 day fortnights, 40% part-time hours, 20% standard working hours.

Community | Lift the communities we’re part of

  • Protest and boycott important issues (Australia Day, Melbourne Cup)
🟢
  • Buy with intention from local and discriminated groups
🟢
  • We continue to be intentional about our suppliers as outlined in our policy and report the details in the Community chapter of our report. We took it one step further this year with a public call to pledge to audit suppliers in this campaign www.supplier-impact.com
  • Invest $20k in impact businesses plus $20k of 100% pro bono time
🟠
  • We delivered some pro bono time but dropped the ball and had no official measurements in place. We also did not invest $20k in impact businesses because of the reduced revenue with Becky on maternity leave.
  • Sarah personally donated her photography equipment valued at around $7,500 to empower a content and brand producer in the Solomon Islands.
  • Have a RAP, engaged stakeholders and implemented more change
🔴
  • Due to competing priorities and limited time (no lack in desire) we de-prioritised our Reconciliation Action Plan as we want to do it meaningfully and have the capacity to follow through. However, we took a few first steps outlined here.

Environment | Crank up the action on climate and environment

  • Be climate positive at work and at home
🟠
  • We don’t track our CO2 emissions, rather we take a much more general and high emissions view. However, this year, we didn’t donate to the environment (see above) so we can’t say we countered our CO2.
  • Donate 5% to the environment
🔴
  • We fell short here, we didn't make the donation. More details here.
  • Re-use, recycle and manage dangerous waste
🟢
  • We continue to implement our hazardous waste policy and are on a continuous learning and improvement journey.
  • We repair damaged hardware and minimise purchasing of new equipment.
  • Personally we're all Facebook Marketplace fans.
  • Advocate for climate change / inspire sustainable living
🟢

Governance | Operate fairly and squarely as an impact business

  • Maintain current ownership and governance
🟢
  • Harvey is 100% owned by the Smallchua Family Trust and Rebecca Smallchua is our sole Director.
  • Share templates, documents, insight into business for good
🟠
  • We haven’t actively done this publicly, but when people have asked, we have shared. And we’re sharing a series of things as part of this impact report.
  • Re-use, recycle and manage dangerous waste
🟢
  • We continue to implement our hazardous waste policy and are on a continuous learning and improvement journey.
  • We repair damaged hardware and minimise purchasing of new equipment.
  • Personally we're all Facebook Marketplace fans.
  • Maintain B Corp score from 134.1 with workers included
🟢
  • We applied for our B Corp re-certification at the end of this financial year and are pleased to report we achieved the same score (to the decimal point). Wild!
Collaborative online whiteboard for visual brainstorming and teamwork
Beautiful, easy to manage websites built low-code
Collaborating with clients, partners and each other
Collaborative design, presentation, templates.
Highest quality data layer management for consistent tracking across all platforms.
The intuitive research tool to gather meaningful data from people
Content, design, dev and collaboration tool
Video editing, transcription
Digital commenting & feedback workflow tool
Email, docs, calendars.
Flexible data and workflow platform for content management, analytics, data management.
The benchmark in eCom customer data & marketing automation
Lean frontend toolkit to rapidly build beautiful interactive experiences.
The benchmark in eCom. Create curated, beautiful and responsive experiences - built rapidly and adapt easily.
Cross-platform user behaviour analytics
The benchmark in eCom review management, and it's built in Australia
Scalable CRM great for businesses of all sizes to manage sales, marketing, service and more.
Rapid data analysis on large scale, complex datasets
Podcast hosting and analytics platform