Harvey update: Sept '24

Embracing spring winds.🌬️ Where did this year go?🏃 New work and impactful clients. ✨

Team at development workshop with Global Leadership Foundation at Southern Cross Melbourne

With Victoria's winds signaling the start of spring, I'm excited about sunshine and warmth coming our way.

It's been a big year of change for us and me personally, moving house, our kids turning 2 and 4 (read: no sleep, lots of emotions, sickness), and Harvey has been focusing on brand, design, websites & eCom.

Maybe all that change is why the year's gone so fast, or that's just what happens when you get older?

Over the last 6 months we've been spending lots of time on some long standing clients like CPSN, Merry People, The Sociable Weaver, KOSI (Solomon Islands Cocoa Brand) and some new ones like Chaulk, Pixii, Global Leadership Foundation, Common Ground – and we're sharing just some of that work today.

Here are some of our highlights: we've revamped The Sociable Weaver's brand and website, enhanced Common Ground's Dreamy Website and Podcast, developed a visual identity for architecture firm Chaulk, and a brand uplift and new Shopify website for Farm My School.

I know everyone has been going through a lot this year, with economic challenges, the global crisis, challenges in business, and I hope you all are looking after yourselves and loved ones, and can reflect on 2024 on how well you've done.

harvey-edm 1

Renewed brand and website inspired by Passive House standards for The Sociable Weaver

Our collaboration with the legends at The Sociable Weaver, an architectural and construction firm dedicated to designing and building beautiful, healthy, and sustainable homes, uncovered gaps in their website’s ability to convey their values and impact. We redesigned their site to better reflect their brand, integrating their visual identity and focusing content on people, impact, and sustainability.

View case study

harvey-edm 2

Crafting a calm, user-friendly, and expandable website for Common Ground’s Dreamy campaign

We love the impact of Dreamy by Common Ground, a First Nations not-for-profit and collective of First Nations people changing systems through storytelling. As a mindfulness platform, Dreamy engages listeners directly in First Nations storytelling, centred around being present and aware of Country. We delivered a calming user experience with a new website, ensuring seamless distribution across devices and podcast platforms. The Harvey team has been enjoying drifting into sleep listening to these bedtime stories 💤.

View case study   |  View client impact

harvey-edm 3

Shaping Chaulk’s brand overhaul to better reflect their philosophy and vision

Chaulk needed a brand refresh to match their growth and philosophy. We collaborated with Founder Kim to develop a brand strategy that provided a solid foundation for a new visual identity, blending playfulness with sustainability to reflect her warmth and expertise. Chaulk believes in the transformative power of architecture to elevate everyday lives, and the refreshed brand embodies that vision.

View case study →

harvey-edm 4

Brand uplift and a new Shopify website to boost Farm My Schools brand awareness and sales

Farm My School came to Harvey with a great idea: turn unused school spaces into vibrant market gardens. We helped revamp their brand, refresh their visual identity, and build a Shopify site for their produce box subscription. Launched in January 2024, the site quickly exceeded expectations, selling 45 boxes in just a week. We’re excited to support their continued growth and community impact.

View case study

Meet Designer Celine

harvey-edm 5

Celine started her career in the creative city of Copenhagen, returning to Melbourne to work in boutique brand agencies, before leaping into the freelancing world and running her own business for 5 years. Beyond design and branding, she brings to life the purpose, values, and character of a business through brand identities, digital, and packaging.

Learn more

harvey-edm 7

Panel Recap: Communicating B Corp Certification

Simon joined a dynamic panel hosted by Natalie at Compass Studio and B Lab, focusing on how to effectively convey B Corp certification through authentic storytelling. The discussion emphasised internal engagement, educating customers, and addressing the complexities of B Corp. Check out our key takeaways, quotes, and audio from the event.

Read more

Thanks for taking the time to catch up with us.

We'd love to hear what you've been up to and all the exciting things on your end. Feel free to drop us a message and say hello 👋

Cheers,

Simon

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22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Chaulk
Client Fabric
Clockwork Films
Common Ground
Compass Studio
Cyclion
Dog & Bone
Evee
Farm My School
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE
No items found.
22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Chaulk
Client Fabric
Clockwork Films
Common Ground
Compass Studio
Cyclion
Dog & Bone
Evee
Farm My School
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE

No items found.
No items found.
22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Chaulk
Client Fabric
Clockwork Films
Common Ground
Compass Studio
Cyclion
Dog & Bone
Evee
Farm My School
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE

Targets

Results

Clients | Help conscious business grow

No destructive clients. Revenue breakdown: 15% Good, 60% Great, 25% Amazing (Here’s what the classifications mean)

🟢
  • No destructive clients.
  • Revenue breakdown: 10% Good, 66% Great, 25% Amazing

Client survey metrics

  • 3 /5 value for money
  • 8 / 10 likely to recommend
🟢
  • 3.4 / 5 value for money
  • 8.8 / 10 likely to recommend

Maintain current revenue

🟠
  • Revenue down 16% YoY

Team | Be the best versions of us

  • All staff spend 70%+ of their time on clients
🟢
  • Spent 71% of our time on clients (over by only 76 hours).
  • Regular, honest check-ins about how we feel
🟢
  • Stand ups, development sessions, watercooler chats, impact updates and more.
  • Targeted and clear personal growth, if we are better our clients will be
🟢
  • Lots of on-the-tools growth, structured learning through weekly Lunch ‘n Learns and Intro to Programming at RMIT.
  • Improve and increase capability across team
🟢
  • Elevated our tool nerd level. See here.
  • Expanding output skills: Market research, Web design, strategy & development, video editing, and automation strategy.
  • 9 day fortnights, with option for 4 day weeks
🟠
  • 40% work 9 day fortnights, 40% part-time hours, 20% standard working hours.

Community | Lift the communities we’re part of

  • Protest and boycott important issues (Australia Day, Melbourne Cup)
🟢
  • Buy with intention from local and discriminated groups
🟢
  • We continue to be intentional about our suppliers as outlined in our policy and report the details in the Community chapter of our report. We took it one step further this year with a public call to pledge to audit suppliers in this campaign www.supplier-impact.com
  • Invest $20k in impact businesses plus $20k of 100% pro bono time
🟠
  • We delivered some pro bono time but dropped the ball and had no official measurements in place. We also did not invest $20k in impact businesses because of the reduced revenue with Becky on maternity leave.
  • Sarah personally donated her photography equipment valued at around $7,500 to empower a content and brand producer in the Solomon Islands.
  • Have a RAP, engaged stakeholders and implemented more change
🔴
  • Due to competing priorities and limited time (no lack in desire) we de-prioritised our Reconciliation Action Plan as we want to do it meaningfully and have the capacity to follow through. However, we took a few first steps outlined here.

Environment | Crank up the action on climate and environment

  • Be climate positive at work and at home
🟠
  • We don’t track our CO2 emissions, rather we take a much more general and high emissions view. However, this year, we didn’t donate to the environment (see above) so we can’t say we countered our CO2.
  • Donate 5% to the environment
🔴
  • We fell short here, we didn't make the donation. More details here.
  • Re-use, recycle and manage dangerous waste
🟢
  • We continue to implement our hazardous waste policy and are on a continuous learning and improvement journey.
  • We repair damaged hardware and minimise purchasing of new equipment.
  • Personally we're all Facebook Marketplace fans.
  • Advocate for climate change / inspire sustainable living
🟢

Governance | Operate fairly and squarely as an impact business

  • Maintain current ownership and governance
🟢
  • Harvey is 100% owned by the Smallchua Family Trust and Rebecca Smallchua is our sole Director.
  • Share templates, documents, insight into business for good
🟠
  • We haven’t actively done this publicly, but when people have asked, we have shared. And we’re sharing a series of things as part of this impact report.
  • Re-use, recycle and manage dangerous waste
🟢
  • We continue to implement our hazardous waste policy and are on a continuous learning and improvement journey.
  • We repair damaged hardware and minimise purchasing of new equipment.
  • Personally we're all Facebook Marketplace fans.
  • Maintain B Corp score from 134.1 with workers included
🟢
  • We applied for our B Corp re-certification at the end of this financial year and are pleased to report we achieved the same score (to the decimal point). Wild!
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