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Our clients who help move the needle on some of the pressing issues of our time through their work, either directly or indirectly. For clients scoring on impact we offer 30% and 50% discounts.
It works like this
We have a framework based on the UN's 17 Sustainable Development Goals (SDGs) to help us to make informed and conscious decisions about who we work with. The output is an overall negative or positive score.
Step 1: UN SDG Rating
Prospective clients are assessed against the UN’s 17 SDGs as either destructive, negative, neutral or positive.
Step 2: Impact score calculated
Any ‘negative’ points must be balanced with positive points. Any ‘destructive’ ratings disqualify them from working with us.
Step 3: Impact discount level
Based on the prospective client’s points score, we decide their discount rate: Good (0% discount), Great (30% discount), Amazing (50% discount)*
*In July 2023 (outside this reporting period) we did a review of our rates, with increasing inflation we’re feeling the cost pressure but wanted to be intentional about lifting our rates. So we reduced our standard rate by 15% and then reduced our discounts from 30% to 25% and 50% to 45%.
Our framework is subjective, which is why we’re constantly fine-tuning the way we come at it. We also acknowledge the issues with the UN’s SDGs – some see them as perpetuating structural oppression at a global scale, and by others as not really shifting the dial on anything (all talk no action). We use them as a general guide to assessing our clients rather than cherry-picking good / bad things out of nowhere.
So, how did we do?
We adjusted our targets for 22/23 to align more with previous years and account for more time on the Great & Amazing impact clients. And it’s the closest we’ve gotten to our target - while doing 5% less good results in tighter margins, we can manage financially, it does mean we had a few months of very limited cash flow.
$212k discounts delivered
That means 90% of our clients received significant discounts, coming in at $212k. Noting that we did less pro bono (100% free work) than in previous years.
How our clients feel about us
It’s important for us to know the impact we’re having on our client’s businesses and their work. If you’re interested, here's the survey. Here are a few things we learned from our last client survey (we had 20 responses across 7 brands).
Key metrics
Most clients have or say they would recommend us- our NPS (Net Promoter Score) sitting at 63.2 NPS (63% promoters, 37% neutral, 0% detractors).
100% of our clients told us we were good value, 12.5% of those said we could charge more, and 0% said that we charged too much. We love this feedback, and want to maintain this high value-for-money rating with our lean and nimble team and no-nonsense marketing approach.
Described as helpful, smart, patient, collaborative, strategic.
“Harvey are doing a great job at coming up to speed with our strategy and messaging in a really pragmatic way. It's been a pleasure working with you!” - Anna Boin, Product Manager, BZE
“Harvey is a team of exceptionally talented operators who deliver great results every time and are lovely to work with while they do it.” - Ben Jeffreys, CEO, ATEC
“As a profit for purpose Harvey understands our business model and our purpose. They also tailored their support and budget to where we are at in our journey, our financial capacity and our capability and capacity to implement change. That's really good.” - Paul McGill, CEO, OBG
Where we need to improve
Clearer communication and more proactive updates on progress to especially support people new to the industry. Read: sometimes we didn’t give enough detail in our plans or got a bit carried away with fluff, lingo and jargon - naughty us.
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Beyond thrilled with this client list
80% of revenue came from 7 clients
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All up, we worked with a balance of 17 returning and 17 new clients in FY 22-23.
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23 were B Corps, NFPs or Diverse Ownership
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16% drop in revenue, $7k loss
We set the goal to maintain current revenue. Revenue was down 16% YoY. Becky was on maternity leave for 5 months, and part-time for the other 7, so this brought revenue down a lot, however, we also had a part-time person for a few months, so that lifted it back up. As a result, we made a $7k loss for the year.
