Report #4

Clients

We remained committed to our purpose to unlock the potential of the new economy through the types of clients and work we do to help them grow. We met our targets for impact level discounting, maintained a strong value for money and client satisfaction but dropped a little on revenue.

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A farmer in rural Cambodia using the ATEC Biodigester

Their team is not only intelligent and resourceful, but kind.

“Harvey is a great partner of ours, genuinely dedicated to propelling impactful companies. Their team is not only intelligent and resourceful, but kind. Their expertise has been invaluable as we navigate a range of growing pains.” - Pete Chappell, Digital Performance Manager, Merry People

In this page

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What we do

We help businesses grow with smart thinking, impactful messaging, bold websites and meticulous data.

Why we do it

We think businesses can be a force for good, and leave behind a better world.

How we do it

We offer low-bono and super-low-bono rates to clients contributing to the UN SDGs.

Wells and Merilyn - the dynamic duo behind Jasper Coffee, sustainability pioneers in specialty coffee. We’ve proudly worked with them for the past 2 years on customer research, driving e-commerce growth, brand strategy and end-to-end marketing.

Our clients who help move the needle on some of the pressing issues of our time through their work, either directly or indirectly. For clients scoring on impact we offer 30% and 50% discounts.

It works like this

May 2, 2023: The team, acing fake Hangman to ‘look like we’re in a meeting’

We have a framework based on the UN's 17 Sustainable Development Goals (SDGs) to help us to make informed and conscious decisions about who we work with. The output is an overall negative or positive score.

Step 1: UN SDG Rating

Prospective clients are assessed against the UN’s 17 SDGs as either destructive, negative, neutral or positive.

Step 2: Impact score calculated

Any ‘negative’ points must be balanced with positive points.  Any ‘destructive’ ratings disqualify them from working with us.

Step 3: Impact discount level

Based on the prospective client’s points score, we decide their discount rate: Good (0% discount), Great (30% discount), Amazing (50% discount)*

*In July 2023 (outside this reporting period) we did a review of our rates, with increasing inflation we’re feeling the cost pressure but wanted to be intentional about lifting our rates. So we reduced our standard rate by 15% and then reduced our discounts from 30% to 25% and 50% to 45%.

Our framework is subjective, which is why we’re constantly fine-tuning the way we come at it. We also acknowledge the issues with the UN’s SDGs –  some see them as perpetuating structural oppression at a global scale, and by others as not really shifting the dial on anything (all talk no action). We use them as a general guide to assessing our clients rather than cherry-picking good / bad things out of nowhere.

So, how did we do?

May 2, 2023: Bec passionately explaining her genius idea to Simon and Gill.

We adjusted our targets for 22/23 to align more with previous years and account for more time on the Great & Amazing impact clients. And it’s the closest we’ve gotten to our target - while doing 5% less good results in tighter margins, we can manage financially, it does mean we had a few months of very limited cash flow.

$212k discounts delivered 

That means 90% of our clients received significant discounts, coming in at $212k. Noting that we did less pro bono (100% free work) than in previous years.

How our clients feel about us

It’s important for us to know the impact we’re having on our client’s businesses and their work. If you’re interested, here's the survey. Here are a few things we learned from our last client survey (we had 20 responses across 7 brands).

Key metrics

Most clients have or say they would recommend us- our NPS (Net Promoter Score) sitting at 63.2 NPS (63% promoters, 37% neutral, 0% detractors).

100% of our clients told us we were good value, 12.5% of those said we could charge more, and 0% said that we charged too much. We love this feedback, and want to maintain this high value-for-money rating with our lean and nimble team and no-nonsense marketing approach.

Described as helpful, smart, patient, collaborative, strategic.

“Harvey are doing a great job at coming up to speed with our strategy and messaging in a really pragmatic way. It's been a pleasure working with you!” - Anna Boin, Product Manager, BZE

“Harvey is a team of exceptionally talented operators who deliver great results every time and are lovely to work with while they do it.” - Ben Jeffreys, CEO, ATEC

“As a profit for purpose Harvey understands our business model and our purpose. They also tailored their support and budget to where we are at in our journey, our financial capacity and our capability and capacity to implement change. That's really good.” - Paul McGill, CEO, OBG

Where we need to improve

Clearer communication and more proactive updates on progress to especially support people new to the industry. Read: sometimes we didn’t give enough detail in our plans or got a bit carried away with fluff, lingo and jargon - naughty us.

Beyond thrilled with this client list

80% of revenue came from 7 clients

All up, we worked with a balance of 17 returning and 17 new clients in FY 22-23.

New

22 Bricks
Abundant Water
Anantaya Jewellery
Client Fabric
Clockwork Films
Compass Studio
Green Collar
Hey Doodle
MK Local Foods
No Lights No Lycra
OBG
Portable
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
The Sociable Weaver
Time

Returning

ABCH
ATEC
Abundant Water
B Lab ANZ
BZE
Bank Australia
Client Fabric
GewĂźrzhaus
Hagens Organics
Jasper Coffee
KingPump
Lumen
Merry People
Peninsula Hot Springs
Prisma Legal
WIRE
Rocking Merry People’s gumboots

23 were B Corps, NFPs or Diverse Ownership

B Corp

Not-for-profit

Abundant Water
BZE
No Lights No Lycra
OBG
Studio Schools Australia
WIRE

Diverse ownership

22 Bricks
ABCH
Bank Australia
Compass Studio
GewĂźrzhaus
Hey Doodle
Jasper Coffee
Lumen
MIIROKO
MK Local Foods
Merry People
No Lights No Lycra
OBG
Prisma Legal
ReCo

16% drop in revenue, $7k loss

We set the goal to maintain current revenue. Revenue was down 16% YoY. Becky was on maternity leave for 5 months, and part-time for the other 7, so this brought revenue down a lot, however, we also had a part-time person for a few months, so that lifted it back up. As a result, we made a $7k loss for the year.

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Research

ATEC
Jasper Coffee
Merry People
Peninsula Hot Springs
WIRE

Brand

22 Bricks
Anantaya Jewellery
Client Fabric
Green Collar
Jasper Coffee
Lumen
OBG
Strongim Bisnis
Studio Schools Australia
WIRE

Website

Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Compass Studio
Jasper Coffee
KingPump
Lumen
MK Local Foods
Merry People
Strongim Bisnis
The Sociable Weaver

Marketing

22 Bricks
ABCH
ATEC
BZE
GewĂźrzhaus
Green Collar
Hagens Organics
Jasper Coffee
KingPump
MIIROKO
MK Local Foods
Merry People
No Lights No Lycra
Prisma Legal
ReCo
The Sociable Weaver

Technology

ATEC
Abundant Water
BZE
Clockwork Films
Jasper Coffee
KingPump
MIIROKO
OBG

Impact Strategy

ABCH
Portable
Shadowboxer
Time
Collaborative online whiteboard for visual brainstorming and teamwork
Productivity management tool for tasks and meetings.
ChatGPT is a generative artificial intelligence chatbot developed by OpenAI
Claude is a next generation AI assistant built by Anthropic.
WhyHive is a simple tool for data analysis.
Microsoft suite
Video calling platform for professional communications
Loom is a platform to record videos to share with your network
Beautiful, easy to manage websites built low-code
Collaborating with clients, partners and each other
Collaborative design, presentation, templates.
Highest quality data layer management for consistent tracking across all platforms.
The intuitive research tool to gather meaningful data from people
Content, design, dev and collaboration tool
Video editing, transcription
Digital commenting & feedback workflow tool
Email, docs, calendars.
Flexible data and workflow platform for content management, analytics, data management.
The benchmark in eCom customer data & marketing automation
Lean frontend toolkit to rapidly build beautiful interactive experiences.
The benchmark in eCom. Create curated, beautiful and responsive experiences - built rapidly and adapt easily.
Cross-platform user behaviour analytics
The benchmark in eCom review management, and it's built in Australia
Scalable CRM great for businesses of all sizes to manage sales, marketing, service and more.
Rapid data analysis on large scale, complex datasets
Podcast hosting and analytics platform